The start was anything but glamorous. No store, no team, and no guarantee any of it would work. Supplements sat in a small closet at home, and every order was packed by hand. The handful of customers who trusted us in those early days were not just sales. They were the foundation of everything Jacked Nutrition would become.

What kept us going was never inventory or revenue. It was belief. The belief that Pakistan was ready for a fitness culture built on real knowledge, honest products, and genuine care.

In 2012, Muhammad Abbas appeared live on PTV alongside a panel of experts to talk nutrition, fitness, and healthy weight loss. It was one of our earliest moments on a national stage, long before fitness became a mainstream conversation in Pakistan.

That appearance was never about the spotlight. It was about spreading the truth. Reaching ordinary people through mainstream media and proving that good health starts with the right knowledge, not the loudest marketing.

Jacked Nutrition's first shop was almost ready after a long wait. From a small beginning to building a dedicated space for supplements and healthy smoothies, this moment marked an important step in turning the dream into a real fitness destination. Every product on the shelves was chosen with purpose—to fuel serious athletes and fitness enthusiasts who demand quality and results. The journey from concept to opening day tested our commitment, but it reinforced why we started: to make premium nutrition accessible and to build a community where performance matters.

Jacked Nutrition’s first shop was almost ready after a long wait. From a small beginning to building a dedicated space for supplements and healthy smoothies, this moment marked an important step in turning the dream into a real fitness destination. The opening of our first store in F-11 Islamabad was more than a business milestone — it was the beginning of a vision for Pakistan’s fitness industry. What started with faith, family support, and a small dream would later grow into a nationwide movement.

Reflecting on a standout moment from April 2013. It was the intersection of media and lifestyle, featuring an engaging dialogue with Mishi Khan about the journey of staying driven and dedicated to one's craft. It gave us the spotlight to showcase the how we overcame challenges and proved our commitment to the cause of health and fitness in Pakistan.

We spent two years consolidating our position and establishing us as the right partner in health and fitness ecosystem of Pakistan.

The journey of building Jacked Nutrition F7 had officially begun. From empty shelves and unfinished interiors to a future fitness destination, this phase marked the foundation of a vision dedicated to supplements, performance, and a healthier lifestyle.

The opening of Jacked Nutrition F7 marked an emotional milestone in the journey. Seeing the Jacked Nutrition name displayed once again on a main road brought back memories of the very first store and the struggles behind it.
We hit another rockwell when CDA and police officials entered the store and sealed it along with the inventory for opening up shop in residential area. Having no prior experience of getting approvals this was a major set back but a lesson that made us change how we planned and executed.

October 15, 2015, a milestone defined by unrelenting effort and great customer response! This collage showcases our Bahria Town Rawalpindi outlet. On one side, the raw process—effort, learning, and physical work. On the other, the completed store—serving the community with premium nutrition. For us, success isn't just opening a door; it’s the entire journey, fueled by correct intentions.

On November 8, 2015, we officially took our mission nationwide. Launching our digital storefront wasn't just about e-commerce; it was about ensuring that premium nutrition was no longer limited by geography. For CEO Muhammad Abbas, this was the next step in empowering every athlete in Pakistan—bringing the same quality and expertise from our physical outlets directly to your doorstep.

The launch of our e-commerce store exponentially increased Jacked Nutrition’s reach across Pakistan and made it possible for the nation to reach out to us regardless of where in Pakistan they were based.

Watching our Personal Fitness Studio go from a construction site in late 2015 to a fully operational hub in February 2016 was a humbling experience. For CEO Muhammad Abbas, this studio represented the next chapter of the revolution started years prior. It was built with one purpose: to provide the ultimate environment for those serious about their craft. We are forever grateful for the journey and the community that made this possible.

Our mission has always been to make a healthy lifestyle accessible and enjoyable." Reflecting on the summer of 2016, the opening at Safa Gold Mall marked a pivotal shift for Jacked Nutrition. By launching our Health Bar alongside the new store, we transitioned from being a supplement provider to a lifestyle partner. It was a proud moment of gratitude and a bold step forward in the fitness revolution we started years ago. We had to let go of this location due to space limitation a lesson that we incorporated into our scheme of things due to our flexibility and feedback tracking.

From the capital to the heart of Punjab—August 2016 was the moment the Jacked Nutrition community truly expanded. Opening our doors on MM Alam Road was a proud milestone for the entire team. We chose a location that reflected our brand's premium identity, ensuring that the best fitness products in the world were finally accessible to the people of Lahore. It was a day of celebration, growth, and a reaffirmation of our commitment to a healthier Pakistan focused on fitness.

A pivotal moment of growth. The 2016 Dubai Muscle Show served as the ultimate testing ground for our brand's philosophy. By engaging with global pioneers of fitness, Muhammad Abbas reinforced the foundation of Jacked Nutrition: authenticity, education, and excellence. This international exposure was the spark that led to some of our biggest global partnerships, ensuring that our community in Pakistan remains at the forefront of the fitness revolution

August 19, 2017, tested us in ways we did not expect. We organized a fitness expo, and there was no proper blueprint to follow. But the athletes, depending on us, kept us focused. They had trained too hard for us to fall short.
We pushed through and when the day finally arrived, everything we had struggled for made sense. The energy in that room was unlike anything Pakistan had seen before. Athletes who had spent months preparing finally had a stage worthy of their effort. And they delivered. That day taught us something important. The bigger the struggle, the stronger the story. And Pakistan's fitness story was just getting started.

Some moments you just never see coming. When we announced that Kai Greene was coming to Pakistan, people did not believe it. And honestly, we understood why. But that is exactly why we did it. September 8, 2017, was the day everything changed.

Kai Greene is not just a bodybuilder. He is a thinker, a philosopher, and living proof that the mind shapes the body before the body shapes itself. When he walked into that room, it was not just a celebrity appearance. It was a lesson in what human potential truly looks like.

For CEO Muhammad Abbas, this was never about the spectacle. He wanted Pakistani athletes to sit with a global legend, learn from him, and walk away believing that greatness has no geography.

On November 14, 2017, we took the next step. We launched BodyBrics, our answer to the gap between performance nutrition and performance gear. Because an athlete who trains hard deserves to look the part, too. BodyBrics was not just activewear. It was designed with the same obsession for quality that built Jacked Nutrition from the ground up.

This was not a side project. It was a natural extension of who we are as a brand that shows up for its community at every level, in every way possible. When you wear BodyBrics, you carry the same standard that has driven this brand since day one.

We learnt some valuable lessons doing this segment and came out stronger!

Lahore was always on our minds. And on March 7, 2018, we finally made it official. But the way we opened this store says more about us than the store itself. There was no grand corporate ceremony. No formal speeches. CEO Muhammad Abbas simply showed up, stood at the door, and welcomed every person who walked in one by one. He listened to their goals, answered their questions, and gave free fitness advice to anyone who needed it. That is just who he is. And honestly, that is just who we are.

We have never been the kind of brand that opens a store and disappears behind a counter. We show up for our people. The DHA Lahore branch was built on the support of a community that believed in us long before we arrived in their city. And we have not forgotten that for a single day.

Faisalabad does not slow down. And neither do we.

On June 7, 2018, we opened our doors in one of Pakistan's hardest-working cities. It felt like a perfect match. Because the people of Faisalabad understand something that we have believed since day one. Results come from showing up, putting in the work, and never cutting corners.

This was not just another store opening. For CEO Muhammad Abbas, it was about fulfilling a promise. A promise that no matter where you are in Pakistan, you deserve access to the best supplements, honest guidance, and a team that genuinely cares about your progress.

Besides learning the quick wit comebacks from this beautiful city, we learnt the niche requirements of customers in this industrial hub and ever remain thankful to our loyal customer base.

In November 2018, we pushed the boundaries of the industry by launching Islamabad's first trainer-led healthy kitchen.

This venture was a massive success in terms of innovation and community impact. It also served as a vital learning phase for our brand.

The insights gained during this period have since been integrated into our supplementation range and coaching programmes, making us a stronger, more knowledgeable brand for our community.

Building a brand is one thing. Taking responsibility for the world around you is another.

In April 2019, Muhammad Abbas stepped outside the gym and into a conversation that the fitness community in Pakistan had never really had. It was environmental conservation. Not because it was trending, not because it was good for business, but because it was the right thing to do.

The "Go Green" initiative was simple in its message but powerful in its intent. Every fitness enthusiast who trains hard, eats clean, and lives with discipline is already consistent. We need the same consistency to make better choices for the planet.

On March 13, 2020, we officially planted our flag in the most iconic commercial center of Islamabad, F-7 Markaz. And honestly, it felt long overdue.

For CEO Muhammad Abbas, this was never just about opening a new location. Islamabad is where this journey began, it was where the first order was packed and the first customer was served.

F-7 Markaz was chosen deliberately. It is where Islamabad comes alive, accessible, central, and premium. Just like the standard we have always held ourselves to.

2020 was a year nobody was prepared for. When the world shut down, gyms closed, and uncertainty took over, many brands pulled back. We chose to do the opposite. Our community needed us more than ever, and we were not going anywhere.

We fast-tracked our digital infrastructure almost overnight to support the sudden surge in home training needs. People were still waking up every morning with the drive to train, even when everything felt out of control.

We made sure they had everything they needed to do exactly that. Jacked Nutrition remained a stable, reliable presence for athletes and fitness enthusiasts across Pakistan throughout the entire pandemic.

In 2021, we launched our second Karachi hub to fulfil the post-lockdown fitness goals.

Karachi had made it clear that one location was not enough. The city was hungry for more, and we responded. This expansion gave us a deeper understanding of Karachi's diverse needs and helped us learn what a city of that scale truly requires from a brand like ours.

We eventually made the strategic decision to consolidate back into our primary Karachi flagships to deliver a more focused, premium experience. But we have no regrets about that chapter. Every decision we make, whether moving forward or stepping back, is about one thing only, serving you better.

From the very beginning, we knew supplements were only part of the answer. An athlete needs more than nutrition. They need a space to train hard, push limits, and surround themselves with people who share the same drive. That is exactly why the Jacked Fitness Arena was built.

With the grand opening of the arena, we completed the circle. It is a well thought out project under one roof – the facility encompasses not just a gym but a wholesome experience of gym, climate-controlled swimming pool, sauna and personalized training and classes. World-class supplementation combined with a high-performance training facility under one roof. Under the leadership of Muhammad Abbas, this arena stands as the clearest proof of Jacked Nutrition’s hard work. Not just a supplement brand, but a complete fitness destination for every athlete in Pakistan.

2022 was not an easy year for anyone in the industry. Rising exchange rates and economic uncertainty were forcing brands across the industry to slow down. We faced that same pressure. But we made a different choice. Instead of retreating, we doubled up on our efforts.

While the industry remained skeptical, our leadership initiated something that had never been done before in Pakistan. A two-year journey to build a pharmaceutical-grade sports nutrition manufacturing facility from the ground up in the Rawat Industrial Area.

This was not a quick fix or a reactive decision. It was a long-term commitment to national self-reliance.

The Farma Labs Revolution:
Independence to Control Quality and Deliver What Our Community Wants!

After years of continuous dedication and construction in the Rawat Industrial Area, in 2025, FarmaLabs was officially launched. For Jacked Nutrition, it was a historic shift from a premier retailer to a world-class manufacturer.

By building specialised production modules and resolving the complexities of large-scale inventory management, we turned a bold vision into reality. Pakistan's first pharmaceutical-grade sports nutrition facility, built on local ambition and global standards.

The Farma Labs reached a pivotal compliance milestone by successfully securing an official manufacturing enlistment license from the Drug Regulatory Authority of Pakistan (DRAP). This regulatory approval formally certifies our production facility and officially authorizes us to operate as a certified manufacturer.

Obtaining this license confirms that our facility meets national quality and safety standards. It establishes a fully compliant foundation for our production line, allowing us to safely scale operations and launch commercial manufacturing.