OUR STORY
Only a tiny fraction of brands ever reshape an entire industry. Jacked Nutrition happens to be them. What started in 2012 with just $10 dollars and the drive and ambition to uplift his people has grown into Pakistan’s most trusted name in fitness supplements.
Muhammad Abbas didn’t have a fancy storefront. He didn’t have a team to rely on. What he had was frustration. He was tired of seeing low-quality, overpriced products flood the market. So he decided to do something about it. He launched Jacked Nutrition right from his living room in Islamabad.
Today, that small beginning feels like a lifetime ago. We now have over seven retail stores, an established e-commerce platform and Pakistan’s largest fitness facility, the Jacked Fitness Arena. Still, our mission hasn’t changed. We’re here to fuel progress with honesty, quality, and consistency.
Jacked Nutrition isn’t just a supplement company. It’s a community. A movement built on honesty, real results, and doing things the right way with integrity. From the start, our mission has been simple: help people become the strongest, healthiest version of themselves. Our aim has always been to offer clean, DRAP-approved supplements you can trust. No more shortcuts or gimmicky products that claim to work overnight.
We provide products that work and are 100% backed by science, with clear ingredient lists and are specifically made for people who care about what they put into their bodies. Because when you train with purpose, you deserve fuel with integrity. And that’s exactly what we strive to deliver!
From pre-workouts and protein powders to essential vitamins and natural extracts, everything we offer is made to support your journey with purpose. Keep in mind, each formula is DRAP-approved, lab-tested, and built on years of sports nutrition research. Your health is our top priority, hence we make no compromises on quality or the nutritional value of each product.
What makes us proud isn’t just the growth. It’s the people. The students grinding after class, the parents getting stronger for their families, the athletes pushing boundaries. We serve a community that refuses to settle and all those people that are working towards the betterment of their mental health and performance. That’s what drives us, our people, our Jacked community!
Jacked Nutrition has become part of the culture. But this is more than success. It’s a story of resilience. Of vision. Of building something real from almost nothing.
Welcome to Jacked.
This is just the beginning.
Your Fitness, Our Passion.
Empowering Your Fitness Journey
At Jacked Nutrition, we provide science-backed supplements and expert guidance to help you reach your fitness goals. Trusted by over 1 million customers, we offer premium brands, and personalized advice to fuel your journey—physically and mentally.
Our Mission
At Jacked Nutrition, we’re not just a supplement company — we’re a movement dedicated to unlocking the superhuman potential within every individual.
Our mission is to fuel your ambition, elevate your performance, and spark radical transformation — not just in your body, but in your mind and soul. We provide science-backed, DRAP-approved supplements crafted with precision, passion, and purpose — designed to help you unlock your true power.
We believe transformation isn’t a product — it’s a complete evolution. One that begins with intentional movement, is sustained by real nutrition, and is fueled by an unshakable mindset.
But we don’t stop there. We’re building a community of warriors, dreamers, and achievers — people who refuse to settle and are ready to take full control of their health and lives. Through awareness, discipline, and support, we inspire lasting change and personal excellence.
Together, we’re not just transforming bodies — we’re forging champions, building legacies, and creating a revolution of mind, body, and soul.
Why Us?
Because we didn’t follow any movements. We started one.
Back in 2012, most people in Pakistan didn’t know what supplements were. There was so much confusion, misinformation, and no trusted sources to rely on. That’s when Jacked Nutrition came in. Not just as a brand, but as a mission to change how people understand and incorporate fitness, food, and health in their daily lives.
We were the first to take this mission. We became the first to educate people on what protein is, why recovery matters, and how proper nutrition can change a person’s life. We gave people the knowledge, the tools, and the products to take control of their health.
We didn’t just sell supplements, we also taught people how to use them.
Now, we have more than seven stores across the country. Our website serves thousands of people, not just locally but internationally too. We have over ten thousand verified customers who have shared their results. We work with top international brands. And we keep setting the standard higher every day.
Wanna know why people trust us?
We were first. We introduced Pakistan to real fitness, real nutrition, and real transformation.
- We are DRAP registered: Every product we offer meets the safety and quality standards set by Pakistan’s health authority.
- We import directly. No middlemen involved: We work straight with trusted names like Blade, Superior 14, and DY Nutrition to make sure everything is fresh and authentic.
- We create better options: Our own supplements, from clean proteins to daily vitamins, are made for real people who want real results.
- We focus on people. Not sales: Our team includes certified trainers, doctors, and nutritionists. We help you improve, not just buy products.
- We keep it honest: What you see on the label is what’s inside. No fake promises. No shortcuts. Authentic products followed by authentic results.
At Jacked Nutrition, we don’t follow trends.
We set them.
And we’re only getting started.
Our Impact
We believe our impact isn’t measured in numbers. It’s measured in lives changed, confidence built, and a country moving forward with strength and purpose.
At Jacked Nutrition, we didn’t just join the supplement industry in Pakistan. We created it. Since 2012, we’ve led a movement that helped people understand the integral role of nutrition, mindset, movement, and recovery. We’re here for our Jacked community!
We didn’t wait for change. We became the reason it started.
Here’s what that change looks like:
- A nationwide shift: From gyms and schools to homes and offices, people across Pakistan are now thinking differently about health and fitness. We played our part in making that happen.
- Over ten thousand transformations: The stories, the progress, the reviews you see, they’re real! People trusted us, and we delivered.
- Science made simple: We’ve used social media, seminars, and personal guidance to clear misinformation. No more myths, we’ve given you access to the real facts.
- Trusted by professionals: Doctors, athletes, trainers have chosen us not just because our products work, but because our values do too.
- Standards that matter: We’re DRAP-registered, and proud of it. We brought accountability to an industry that needed it.
- Fueling the future: From top athletes to everyday people, we’ve helped thousands unlock their strength, become a superhuman version of themselves and believe in what they’re capable of.