From 2,000 Rupees to Pakistan’s #1 Sports Nutrition Brand: The Jacked Nutrition Story

What started as free workout consultations and a single table of supplements eventually turned into a household name. Today, Jacked Nutrition is widely regarded as a leading sports nutrition brand, a true Pakistani fitness brand success story born from humble beginnings.

Building trust and quality were key early on. In a market where many relied on imported products, Jacked Nutrition positioned itself as a local sports nutrition brand in Pakistan focused on authenticity. This commitment to quality helped set the stage for a “from 2,000 rupees to success story” that inspired fitness enthusiasts nationwide.

From 2,000 Rupees to #1 Brand

In 2012, Abbas had just PKR 2,000 in his pocket. He polished an old table and offered free fitness consultations to friends and gym-goers, slowly gaining credibility. He bought his first batch of supplements with a loan and stacked them in his bedroom. For ten months, he peddled those products gym-to-gym, despite skepticism. As he recalls, people would ask, why would I buy supplements from you on the street? Even though hearing that was hurtful, Abbas kept going.

This grit paid off. Little by little, his sales grew. He reinvested every rupee, eventually moving sales to online channels and then opening a small shop. Remarkably, the sports supplement business in Pakistan transformed into a chain. Thirteen years later, Jacked Nutrition stands as Pakistan’s #1 sports nutrition brand. It has achieved the kind of from 2000 rupees to success story that inspires a new generation of entrepreneurs.

The Humble Beginning 2012

Abbas’s background is key to understanding this journey. He had earned his ACCA qualification and went on to land a well-paying job at a firm. But he knew routine office work wasn’t for him. He held multiple fitness certifications (NASM, ISSA) and was passionate about health. 

In 2012, with youth on his side, he decided to start a sports nutrition startup in Pakistan, recognizing that the fitness industry was still in its infancy. At that time, local supplement options were almost non-existent. By launching Jacked Nutrition, he built one of Pakistan’s first homegrown sports nutrition brands.

Working by himself, Abbas became his own marketer and educator. He leveraged social media before it was common: posting videos, explaining products, and workouts online. His enthusiasm was contagious, helping to change how people in Pakistan viewed fitness. In this Pakistani supplement brand journey, he was not just selling bottles; he was teaching science-based fitness to a new audience.

Of course, the path was rocky. Early challenges included a landlord running off with rent money just before a store opening. But Abbas persisted. He took every setback in stride, fueled by the belief that fitness could be a major movement in Pakistan. His focus on education and service set Jacked Nutrition apart and built an early loyal customer base.

Building Trust in Pakistan’s Supplement Market

Pakistan’s dietary supplement market is now booming (about USD 1.62 billion in 2024, projected to reach USD 3 billion by 2032), but it has long suffered from counterfeits and regulation issues. The government governs this sector under DRAP (2012 Act), classifying supplements as therapeutic goods that must meet strict safety standards. Jacked Nutrition took these rules seriously. 

As a local sports nutrition brand in Pakistan, Jacked Nutrition also focuses on educating customers. By explaining ingredients and dispelling myths, they earned trust in a market wary of fakes. Their official channels highlight real user experiences: thousands of reviews on their site speak of clean, effective, and science-backed supplements.

In short, by branding itself as a supplement brand built in Pakistan and rigorously following regulations, Jacked Nutrition overcame the trust gap in the local sports supplement business.

Growth Journey: From One Room to Nationwide Presence

From that humble living-room start, Jacked Nutrition’s expansion has been extraordinary. In roughly a decade, it grew from one small shop to multiple outlets. Today, the brand operates seven stores across five cities in Pakistan, alongside its online platform. 

Innovation has paralleled this expansion. Jacked Nutrition launched its own in-house products, marking milestones for local manufacturing. For example, it introduced ISO JACKED, Pakistan’s first locally made protein powder. This whey isolate is naturally sweetened with stevia and certified by the German Nutrition Society (GNP). 

In 2022, Abbas opened Jacked Fitness Arena in Islamabad, a one-of-a-kind gym with nutrition counseling under one roof. Each step in the Jacked Nutrition brand journey shows how the company went from a single bedroom cupboard to a full fitness ecosystem.

Product Portfolio & Innovation

Jacked Nutrition today offers a comprehensive product lineup. Their store shelves (and online catalog) include:

• Protein Powders: Whey proteins, whey isolates, and more, including their own ISO JACKED brand.

• Weight Management: Mass gainers, fat burners, L-Carnitine, and CLA.

• Performance Supplements: Creatine, pre-workout, and intra-workout formulas.

• Recovery & Aminos: BCAAs, glutamine, and related products.

• Health Essentials: Multivitamins, omega-3 fish oil, joint support, etc.

• Lifestyle Products: Gym gear, shakers, fitness apparel, and accessories.

Jacked Nutrition offers all major sports nutrition categories and meets any fitness goal. The company emphasizes product quality: everything is 100% authentic. 

Customer Love & Testimonials

Customer loyalty has played a major role in Jacked Nutrition’s growth. Across social media platforms and review sites, feedback consistently highlights strong product quality and dependable customer service. Many reviews describe the products as “amazing” and “superb,” with users frequently recommending them based on their overall experience. Testimonials often mention durability, standout quality, and satisfaction with long-term use.

Shoppers also commonly point out the brand’s authenticity, with gym-goers noting that Jacked Nutrition feels like a genuinely trustworthy store in a crowded market. Taste, formulation, and visible results are recurring themes as well, with customers describing the products as “top notch” and praising the macros and performance benefits.

Overall, the company reports serving more than 1,000,000 customers. Consistent feedback around product effectiveness, reliable packaging, and responsive support has helped build strong trust, fueling widespread word-of-mouth and long-term brand loyalty.

Jacked Nutrition Today

Now in 2026, Jacked Nutrition stands at the peak of Pakistan’s fitness industry. The company has seven brick-and-mortar stores in major cities and a robust e-commerce presence. They’ve even branched out globally: plans are in place to enter international markets. Among its assets, the Jacked Fitness Arena in Islamabad is a flagship gym and training hub built on the brand’s philosophy.

Behind the scenes, the Jacked team is sizable. Founder Muhammad leads a staff of fitness experts and nutritionists. The brand highlights that most of its supplements carry GMP certification and DRAP approval. With more than 1 million customers served and thousands of products sold, Jacked Nutrition’s current scale reflects its origins: authenticity, education, and service from day one.

Inspiring Pakistan’s Fitness Revolution

More than a business, Jacked Nutrition has helped ignite Pakistan’s fitness revolution. It normalizes gym culture and supplementation. It also inspired others to take fitness seriously. Abbas himself often says the journey is far from over; he continues to release new products and content. The company runs the “Jacked University” on social media to educate trainees nationwide. 

Today’s younger generation sees Jacked’s story as a blueprint. It shows that a fitness startup's success in Pakistan is possible with perseverance. Local gyms and training programs now regularly stock Jacked products, and even competitors cite its example. The narrative, a supplement brand built in Pakistan from scratch, is often told in fitness circles.

Conclusion:

From a polished table in a modest bedroom to the shelves of seven stores and beyond, Jacked Nutrition’s ascent is the ultimate Sports Nutrition Pakistan success story. It proves that in Pakistan’s booming supplement market, a dedicated entrepreneur can thrive. Through hard work and product integrity, Jacked Nutrition turned 2,000 rupees into a nationwide brand. Its success has not only fueled one man’s dream but also helped popularize health and fitness across Pakistan.

FAQs:

What is the best sports nutrition brand in Pakistan?

Many fitness experts and customers consider Jacked Nutrition as Pakistan’s top sports nutrition brand. 

How did Jacked Nutrition start with just 2,000 rupees?

Founder Muhammad Abbas literally began in his own room with minimal savings. Over time, he reinvested his earnings into more inventory and gradually built the business.

Why is Jacked Nutrition considered Pakistan’s #1 sports nutrition brand?

Jacked Nutrition rapidly outpaced competitors, expanding to 8 outlets in 13 years and launching Pakistan’s first local protein powder. With GMP and DRAP certifications, it’s now the most recognized sports supplement brand in Pakistan.

What makes Jacked Nutrition different from other supplement stores in Pakistan?

Jacked Nutrition guarantees product authenticity. Most of its products are GMP Certified and DRAP Registered.

Does Jacked Nutrition offer nationwide delivery in Pakistan?

Yes. Jacked Nutrition provides delivery all over Pakistan. 

What certifications does Jacked Nutrition have?

Jacked Nutrition adheres to strict standards. The company is GMP-certified, and all products are registered with the Drug Regulatory Authority of Pakistan (DRAP).

Are Jacked Nutrition products DRAP registered?

Yes. Many Jacked Nutrition’s products are officially registered with DRAP.